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British Interactive Media Retail Group recently released " B2C 2012 overview of global electronic commerce ". The report shows, 2011 global B2C e-commerce sales rose to 690000000000 euros, is expected in 2013 this figure is expected to exceed 1 trillion euro. In 2011, the global e-commerce sales growth of 20%, is expected over the next few years will continue to maintain this growth rate. Among them, the Chinese e-commerce market growth rate doubled in 2011, which is to promote the rapid growth of global e-commerce is one of the most important reasons. The report points out, the United States still in the global B2C market of electronic business affairs in a leadership position, sales in 2011 reached 223000000000 euros, followed by the British 78500000000 euros, 77500000000 euros in Scandinavia and japan. But from the annual per capita consumption in the UK online, 2124 euros per capita in the world. In 2011 the European e-commerce market growth of 19%, beyond North America as the world market leader in electronic commerce. The Asia-Pacific region is also the global e-commerce growth is one of the main driving forces. Especially the Chinese e-commerce market, 2011 rose as high as 130%. Other strong growth in markets include Brazil and Russia, with 35% annual growth rate; part of the Middle East national e-commerce growth rate close to 50%. In the global e-commerce market, 2012 " B2C global e-commerce Overview " also introduced 15 development is the most mature and most promising e-commerce market, analyzes the market trend, problems and opportunities. Among them, report analyzes the " BRIC countries " ( Brazil, China, India, Russia and South Africa) and MIKT countries ( Mexico, Indonesia, Korea, Turkey) electronic commerce development potential, the nation's overall economic foreground is valued. By the end of 2011, the global Internet users number approximately 2200000000, the next two years is expected to close 3500000000, equivalent to 50% of the world population. British Interactive Media Retail Group said the number of Internet users, with the growth of online shopping, customer confidence is gradually increased, the number of electronic shops will also increase rapidly.