Australian Digital Postal Company DPA announced the closure of

"Announced the closure of DPA this decision is very difficult." Recently, due to the lack of customers, the Australian digital post company (Digital Post Australia, referred to as DPA) announced the closure of. In this regard, company CEO Simon Hughes painfully said.
Since June 19th, DPA customers can not receive digital mail, all the services will be ceased in July 31st. "Digital mailbox was our dream, but not enough sender support, our services in the present situation cannot continue." Hughes said.
DPA company in 2012 March formally established, within a period of time is the digital mail market leader, the first use of the online paperless postal system instead of the actual messages. As of the first half of 2014, about 1000 enterprises through digital mail DPA information will be sent to the customer. Since, DPA believes that digital mail is worthy of trust, security, efficient communication channel, saving the cost and time for the enterprise. In the field, DPA and national operators - Australia Post competition once zhandexianji.
However, the two enterprises in the capital, resource integration and marketing capabilities gap, the whole market pattern reversal.
In 2012 October, which was later than that of DPA 7 months, Australia Post also launched the digital services. At the same time, Australia Post made a $2000000000 investment plan, mainly for the national communication and delivery network expansion, modernization and digitalization, digital mailbox service is a part of the investment plan. Using digital mail, postal users can open the personal email using any networked device at any time and place, receiving reports and bills, set reminders and payment. For the enterprise, will be digital mailbox into its physical, digital marketing and communication platform, will strengthen its contact with customers the way.
In the promotion, between Australia Post and more than 3 employees contact all rely on digital mailbox, and with the Australian Taxation Office and public services, to enable them to communicate using digital mailbox and citizen. The Australian public service department through the national health system for the 22000000 Australian citizen services, including more than 400 citizens and government relations by the digital mailbox. Through the various operating modes, the Westpac, Telstra, Australian insurance group AMP and many other companies also signed up as the customer service customer.
Analytic personage thinks, Australia Post was able to catch up from behind, and gradually in the digital postal service field to catch up DPA's reason is, the more good promotion, pay attention to cooperation and the use of diversified mode of operation, in order to gain more customers, and in the market competition to seize the initiative.
MYEX Minya Express International
2014-07-07