Research shows that the three quarter of 2013 the British super 20% channel sales come from "click to pick up" service

According to a new study of British electronic commerce association IMRG and Capgemini group shows, the third quarter of 2013, 1/5 of the UK's multi-channel sales come from "click to pick up" (click and collect) service, the service is on the rise, growth of 13% over the same period last year.
Although "declined click Run" service sales in early 2013, but in the past few months and the rebound. IMRG said, although the year-on-year growth rate is relatively strong, but in the first quarter of 2013 fell to 11%, so the faster growth.
Large scale retailers launched "click Run" service, promoted the growth of the business. These retailers including: boots, Tesco, John Luis (including Witt Ross shop), eBay and Argos recently reached an agreement.
IMRG chief information officer Tina Spooner said, can see, retailers scale promotional activities so that more and more consumers choose the "click to pick up" service, retailers feel the convenience, the service could improve customer experience. The third quarter growth rate of 72%, from the growth can be seen, played an important role in the promotion of service support. The retailer's advertising often list "online / mobile phone / store", as the potential consumer shopping; "click to pick up" is the main service often appear in the list. The service level of growth in 2013 based on the company expects more than at the end of 2014, its sales will occupy the total volume of retail sales of multi-channel online 1/4.
MYEX Minya Express International
2014-01-07