The British mail delivery volume increased to 7200000000

According to the direct marketing association industry survey: the British no address the direct mail of the new and old customers think, no access direct mail to meet the marketing demand more and more attractive.
The direct marketing association, the direct mail delivery increased by 3.5%, from 6900000000 in 2011, 7200000000 in 2012 to increase.
According to the direct marketing association's latest annual industry report, 2012, door to door delivery cost leaflets, product catalog, newsletters and product samples of 10000000 more than last year, up to 266000000 pounds, an increase of 3.9%. Annual delivery volume rose for the first time in two years.
The direct association direct mail product committee chairman Mark Young said, although the large customers have reduced the delivery quantity, but into the overall delivery quantity of direct marketing channels to seek "to achieve their potential" new old user growth. In view of this, plus free newspaper delivery range continues to shrink, a wide range of alternative delivery prices rose slightly, the main beneficiaries are the British Post office. Professional traders continue to positioning and tracking method provides more and more complex, increasing direct mail user confidence and sense of responsibility.
Although the last delivery volume growth, but the British mail delivery volume than the peak period of the past ten years decreased by 39%, delivery amount in 2005, direct marketing is 11900000000.
The direct marketing association, in 2012 the average household weekly received 5 pieces of direct mail, and in 2005 9. In the direct mail cost spending on a £ 301000000 in 2005 will be 11.62% lower, which have great economic effect of advertising spend 2008-2009 years. In order to reduce the direct marketing brings the environment and waste of the direct mail, average weight was reduced by 17% in the past seven years, from 2005 to 2012 of 19 grams 16 grams. Over the past five years direct mail business volume decline, in part because of the marketing industry to use customer data, more effective positioning marketing materials.
MYEX Minya Express International
2013-08-21