The United States postal service focus on the development of sample products market

Recently, the United States postal service focus on the development of sample products market, to carry out promotional activities in the summer of 2013, the postage is reduced by 5%.
Consumer company and others involved in the promotion of the business has begun to register, this activity from 8 month to 9 at the end of the month.
The United States Postal think, by mail product samples is to enable consumers to switch brands or try a good method of new products, at the same time, will stimulate the mail volume growth.
In 2009 the United States Postal quoted research data display, every quarter, 70000000 of consumers to receive product samples, where 2/3 customers will accept the product. The United States Postal Service said, 92% of consumers will purchase products in an attempt to sample.
The promotional activities aimed at improving the "simple sample" (Simple Samples) attention to service, the service pricing category belongs to the standard mail service, it provide product samples by fixed rate, volume discounts and convenient service.
The customer can use the mailing list will be sent to the designated address product samples, or through a full range of mail service will be sent to every household in the sample on the line.
Vice president of new products and innovation, development of sample products market has been a long time, can help build brand awareness and product demand, especially consumer demand products received. Under normal circumstances, by the United States mail service product samples sent to the home is one of the best ways.
In summer promotional activities of consumer company and mail service provider must use postage license badge, all messages must contain a product sample, and with the United States postal mail documents submitted to the. Then they will get the product sample mail prepaid 5% discount. Like trying to sample products as consumers, consumer company in the attempt will fall in love with "simple sample" service.
The United States Postal Service in 2011 launched the "sample show" (Sample Showcase) services, manufacturers can display a plurality of samples of products in a box. However, the services are not developed, data display, the volume of business did not through the service and increase.
The United States postal service and advertising experts and consumer goods manufacturers in 2012 held a special meeting, study how to promote the development of sample products market.
MYEX min Asia International Express
2013-05-29