The Christmas season of growth of foreign trade in Yiwu: more than half of all Christmas supplies

Recently, Hangzhou Knitting Factory nine soup manager very good mood: the plant produced twenty thousand Christmas knitted clothing exports to the United States, this year's Christmas clothing exports increased by 20% than in previous years.
In November, Hangzhou Customs released data, Zhejiang foreign trade import and export value of 259030000000 U.S. dollars, an increase of 1.7%. Among them, Yiwu 10 months before the export growth of 1.1 times over the same period, Zhejiang foreign trade export growth rate as high as 40.2%. Recently, Zhejiang 's foreign trade presents some rebound momentum, because a large Christmas merchandise exports in large quantity.
Zhejiang Yiwu is the world's largest Christmas supplies export base, the global market for more than half of the Christmas supplies from here. Yiwu city has reed crafts company limited general manager Wang Liqun said, Yiwu abundant raw materials, the wages of the workers is relatively reasonable, production and the living costs are down, product price is more competitive. After the financial crisis, many large foreign customers were transferred to Yiwu. " This year, foreign procurement in low-end products, like last year very good fiber optic Christmas trees, almost no one shows any interest in this year, but only 1/10 of the price of the optical fiber tree ordinary Christmas tree, a height of 1.8 meters, price controls in 300 yuan is very popular. " Wang Liqun says, this year the price of 100 ornaments selling fewer, a few dollars to ten yuan of Christmas lights, candles and Santa Claus dolls and other ordinary products more popular.
Every year around Christmas, are Yiwu commodity exports a large number of overseas gold season. According to Yiwu customs data, this year 1 to in September, Yiwu foreign trade import and export value of 4450000000 U.S. dollars, an increase of 53.6%. By September, Yiwu exports showed the explosive growth, achieve foreign trade import and export value of 1560000000 U.S. dollars, an increase of 2.9 times, among them, exports 1520000000 U.S. dollars, an increase of 3.2 times, a record monthly export value. With Christmas orders as an example, the first 9 months of this year, the Yiwu customs export Christmas supplies a total of $133000000, an increase of 49.2%.
Liu Yiwu is a freight forwarding company clerk, she gave the reporter provides freight company Qantas quotation shows, from Ningbo to British Southampton freighters, quoted price in October 18th for $1075, small, flat cabinets for $2050, $2150 high cabinets. On November 5th, the same routes, Qantas quote has raised 30%, locker for $1400, flat cabinets for $2700, $2800 for high cabinet.
" The first half of the year, the goods out of Customs basically follow follow, on behalf of the company and our more tally, the second half of the year as Christmas goods concentrate shipments at that time to one week in advance orders cabinets, or not on the boat. " As a foreign trade salesman named Xiao Liu, clearly feel that foreign trade 's rebound in the economy.
This year, Zhejiang, Ningbo, Zhoushan and other ports of export cargo throughput increases considerably, the shipping company to increase tariffs, but part of the line can still appear " cabin burst, " dumped " cabinet " phenomenon.
According to the Shanghai Shipping Exchange recent statistical analysis report shows, October 26th, reflecting the spot market Shanghai export container comprehensive price index for 1230.14 points, was up 4.7% from the previous week. Shanghai's exports to the European basic port market freight ( shipping and shipping surcharge ) for 1315 dollars / TEU, was up 22.4% from the previous week.
Merchants like different Christmas merchandise exports have exquisite
Binjiang is located in the nine knitting factory in Hangzhou is a 20 years history of foreign trade knitted garment export enterprises, nearly five years, the factory to do foreign trade and exports of knitted apparel orders, mainly exported to Europe and the United states. Soup manager tells a reporter, this foreigner ordering Christmas clothing only in some clothing plus some Christmas elements, this year to the United States twenty thousand pieces of knitted garments, is Santa's style, with men and women, and children.
" Each country Christmas goods hobby is different, so a lot of Christmas commodity to be tailor-made. Take a Christmas tree, the European merchants would like partial dark green Christmas tree, but Brazilians love light decoration and green Christmas tree, and Chile to hanging ball digital pay attention to, especially fond of a multiple of 6, doesn't like such as 4 digital. " A foreign trade company in Hangzhou responsible person said.
Point of view
Remodeling " Chinese label " enterprises to " three doors "
In 2010, China surpassed the United States as the world manufacturing industry the first country, from China 's manufacturing products in the world arena attention degree to rise further. The expert thinks, "made in China" to " China is made " transition and Chinese enterprise "go" in the process, must be integrated products and services, enterprises, entrepreneurs of the three factors, in the global market in the shape of a real, objective, complete, positive " Chinese label ".
Products and services : the shaping of " Chinese label " fulcrum
" In addition to the technology innovation, Chinese manufacturing enterprises must also improve the professional, personalized service, which is the important part of enterprise brand strategy ". China Center for international economic exchanges the vice-president holds secretary-general Wei Jianguo thinks, " as a brand, can succeed in the largest key or service. "
Touch technology author holds CEO Wang Jialiang concurrently to express: " foreigners on Chinese products stereotypes is mainly the trust problem. Chinese enterprises must have confidence, to practice their basic skills, to ensure that their service is first-class. "
Localization : the shaping of " Chinese label " new requirement
Compared with the traditional foreign trade through the form of the output of China's manufacturing industry products, in recent years Chinese enterprises to speed up the " going out " the pace, try to promote the localization business, closer to the Chinese enterprises with the international market distance, also make Chinese enterprise image is directly exposed to the eyes of the world, will in the future become a " Chinese label " main body.
Wei Jianguo thinks, the group of medium and small businesses by foreign countries sent, and signed a contract, in order to obtain a greater than two. Peak Sport Products Co Limited CEO Xu Zhihua said, if the Chinese manufacturing industry overall still go low price strategy, so on one or two enterprises is difficult to break, so the manufacturing enterprise must do many things at once.
Entrepreneur: " Chinese label " soul
Hainan University of Chinese modern economic theory research institute director Wang Yiwu said, the United States Microsoft Corp, the Apple Corp and other well-known enterprises successful experience makes clear, entrepreneur in the international arena activity ability and influence on shaping the national manufacturing industry's international image is essential.
MYEX Fujian Asia International Express
2012-12-15