Amazon's investment in China of $20000000 in fresh business

In May 16th, Amason announced a $20000000 investment in seven seven delicious fresh electric Shanghai Network Technology Co., Ltd. in Shanghai. This is since its 2004 acquisition of Excellence Amazon Chinese, in China again investment.
Delicious seven seven formerly is heaven and earth, straight to the Chia Tai Group listing Corporation TRUE's B2C fresh mall, the coverage is mainly in Shanghai and its surrounding areas. The product category covers fresh Vegetable & Fruit, poultry eggs and milk products, product positioning is mainly imported, high-quality goods.
Delicious seven seven CEO Mi Ping said, the Amazon's capital injection will help the company steadily expanding business scale, further enrich and expand the selection, in the Shanghai area outside the business development.
Amazon global vice president Feng Sizhe said, the investment is to help seven seven delicious further expansion in the field of fresh electronic commerce, including more categories of food selection, lower prices and more efficient cold chain distribution service.
Amazon began experimenting with this kind of business Amazon Fresh in America in 2007, but there is no fresh service in the China. Amazon in North America fresh business has done very advanced, but Amazon self-supporting commodity, even local food stores, restaurants and other three party products can also be sent by advanced logistics system Amazon fresh.
At present, the Amazon has three "core business" in the China, including online shopping platform (Z.CN), Kindle and digital content and public cloud services. For investment seven seven delicious, Feng Sizhe said, 2014 is the 10 anniversary of China Amazon entered the market, the investment once again demonstrates the Amazon's long-term commitment to Chinese market.
MYEX Minya Express International
2014-05-23