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BVH statistics show that in 2014 the German e-commerce is expected to grow by about 25%

2014-03-11    Font Size : Big  |  Default  |  Small

Germany electronic commerce and remote sales Association (BVH) newest statistic data shows, 2014, Germany interactive retail industry is expected to continue to grow by two digits, where online sales in 2013 following the strong growth, in 2014 will further growth of about 25%.
The association is expected in 2014 Germany interactive trade will the overall growth of 15.4%, reached 55800000000 euros. E-commerce sales is expected to grow 24.8%, to 48800000000 euros, while the rapid decline of the traditional mail order department to lower the overall growth rate.
In 2013, the interactive retail sales rose 22.9%, to 48300000000 euros, where online sales accounted for 81%, up 41.7% over the same period, to 39100000000 euros. The Internet enables remote share of sales has been dominant from 2012 70% has been further improved.
The Association Press and public relations and the statistics and economic policy director Kristin? Schmidt said, sales of this prediction is that performance and development over the past five years, based on the. In addition, also made reference to a retailer expectations survey results.
Association president Thomas? Lipke said, consumers in the electronic commerce already be accustomed to. This field is growing in importance highlights the electronic commerce meet interactive trade demand. Particularly strong growth in 2013, mobile e-commerce make more and more clients "online", whenever and wherever possible to shopping by mobile equipment.
In 2013 Germany overall interactive trade the strongest sales channel for the market, sales amounted to 26700000000 euros, followed by multi channel retailers, sales of 14000000000 euros, again for the simple Internet users, create 5600000000 euros. Online transactions also showed the tendency of the same, wherein the market sales of 26000000000 euros, multi-channel retailers to create 7400000000 euros, pure Internet users to create 4700000000 euros.
In 2013 the most kinds of products for clothing sales, sales amounted to 11600000000 euros, followed by books 5300000000 euros and 4000000000 euros entertainment / electronic products.
MYEX Minya Express International
2014-03-11