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Recently, the British supermarket chain Morrisons and partner Ocado online food retail companies jointly launched a fresh food online delivery service, and set up the 1 hours delivery time. British supermarket chain Morrisons has started providing delivery service in the vast area of central England. It is expected that in 2015, the service will cover 50% of the UK's area. Other well-known British supermarket chain, such as Waitrose, Tesco, Asda and Ocado, and Sainsbury 's company started close cooperation, the development of online food delivery service. Experts predict that, with the growth of consumer online shopping, online retail market in 2014 Britain will be very prosperous. Morrisons said the company, service charges will be based on the peak, off peak periods or general, charged £ 1, £ 3 or £ 5. Unlike rivals, Morrisons.com freight is predictable, and will not change because of the change of demand, customers will also receive the goods within 1 hours. The concept of high quality online sales of goods will uphold the Morrisons, fresh food by the butcher, Baker and fishmongers preparation. The fresh degree is the shopping element customers are most concerned about. Therefore, Morrisons launched the "experts" and "inspection" and other security measures, to provide a reliable product quality and seasonal system evaluation for consumers. The system allows the consumer to receive goods inspection before the fresh degree. MYEX Minya Express International 2014-02-15