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The latest surveys show UPS, high-tech logistics companies around the world have frequently made a strategic shift, the supply chain model to better meet customer oriented, also more and more inclined to coastal strategy, make products closer to customers living area. United Parcel fourth global survey is the theme of "change" of the supply chain, from the IDC Manufacturing Insights responsible for carrying out. Investigation shows, 27% of the new logistics executives in favor of nearshore as strategic action; 77% of respondents said the purpose of doing this is to improve customer service level, can be more close to the customer demand; another 55% executives think, which contributes to the quality control and protection of intellectual property rights. United Parcel said, since 2010, the strategic interest of enterprises have increased more than two times. Other non logistics industry high-tech executives will continue to use their existing supply chain strategy, including USA 82% executives. And they said, do not consider the reason lies in the low cost manufacturing country the cheap cost as well as the major supplier of location. In the face of growing global competition, many focused on high-tech enterprises priority is controlled from the quality of the products to more customer oriented. At present, 39% of the respondents establishing customer oriented supply chain system fundamentally. This ratio is expected to increase to 44% in the next two years. The company will also plan to implement some changes, to improve customer service, such as shortening delivery time (71%), improvement plan (71%), to improve the performance level (68%) and improved customer service / return function (66%). As the emerging markets growing demand for high technology products, nearly 2/3 of the surveyed executives said, enterprises have been or are preparing to do all of this in the next year. Among them, North American companies are the most active (80%). However, the global expansion is still faces some obstacles, is the two biggest problem how to understand the products in the market's appeal (19%) and how to implement the new market strategy (17%). IDC Manufacturing Insights in 2013 7, 8 February to North America, Europe, Asia Pacific and Latin America 337 high-tech manufacturing enterprise executives surveyed. These respondents were senior staff responsible for supply chain and logistics. MYEX Minya Express International 2014-01-13