The United States Postal actively explore digital mail service

The United States Postal Service Director Patrick R.Donahoe said in a recent speech, through the effective use of data and new technology, the mail can be more competitive than other marketing channels.
Patrick R.Donahoe says, will mail and digital experience together in greater degree, the more will give customers to create more opportunities to use mail service. Therefore, Patrick R.Donahoe is proposed, in the exploration of mail service "digital" path, should pay attention to several directions. First of all, accelerate the application of e-mail in the intelligent equipment; secondly, focus on the development of personalized messages, make full use of personal data; in addition, simplified mail products (such as postcards and direct mail catalog) purchase operation process.
MYEX Minya Express International
2013-10-18