UPS released the investigation report Asia Pacific consumer online shopping behavior

UPS recently released an online shopping behavior for the Asia Pacific region consumer survey report. The report covers the major consumers of mobile trend views, as well as the impact of brand preference of online shopping experience elements. The report shows, those for multi-channel shopping, distribution and customer service convenience of most concern.
The report highlights several trends in the business field: firstly, Chinese consumers of mobile shopping ratio has reached the world, nearly 80% of Chinese shoppers said they are more like use handheld devices to access the multi-channel retailing businesses. Chinese users have intelligent mobile phone users and 81% 78% tablet computer via their mobile devices for shopping -- the ratio is the highest in the world.
Secondly, distribution and delivery has become the key driving factors of online shopping, consumers want in the delivery process more control and flexibility. Nearly 70% of consumers believe that free distribution is the most important factor in the process of online shopping and settlement. Online shoppers in nearly 60% of that cargo online tracking is a necessary service, more than 70% of people choose to directly on the retailer's website for cargo tracking.
In addition, the concern is, consumers tend to choose return worry free business, survey of shoppers nearly half said, will refer to the retailers in the pre purchase return policy. A good return policy plays an important role in attracting customers come back. 67% of shoppers said they would buy more goods to the retailers, 65% of people said it would be kind of online retailers to recommend to a friend.
Generally speaking, in the Asian region, Chinese consumers online shopping experience the most satisfaction, in the survey of consumer satisfaction is 60%, consumer satisfaction is 51%, 38% for the Hongkong region. Although Chinese shoppers which provides to the online brand and product variety and sexy to the most satisfaction, they still pointed out that retailers can in customer service delivery experience improvement. At the same time, there are 42% Asian consumers suggestion to improve the change package delivery address flexibility, 43% of the people that provide more convenient retail store delivery point.
MYEX Minya Express International
2013-10-18