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In the Swedish capital Stockholm, DHL has recently been in the delivery of "the last one kilometer" start "crowdsourcing express" trial operation. The project is expected at the end of this year officially put into commercial. DHL has launched a new online platform MyWays in sweden. The platform especially for the "timing" of service design corresponding to the mobile phone App. Those who hope in their daily activities on the route on the way to obtain income citizens, DHL can become a "piggyback" volunteers. This program follows the "crowdsourcing express" principle, in this platform, the specific delivery services are outsourced to private volunteers. The application of MyWays to connect online shoppers, provide more personalized service, they will be wrapped by personal delivery. If coincided with the delivery schedule and the way is consistent with the volunteers, volunteers can piggyback and obtain certain income from. For the receiver, which is convenient for them to receive the parcel, can choose the delivery date and time, it simplifies the "last mile" delivery process. This service will be in all service points in Stockholm DHL network synchronous launch. Based on the MyWays platform and mobile phone client, the service operation is relatively simple. The online submission of a delivery requirements, the package recipient can also specify the delivery time and place, the system will automatically generate the corresponding delivery costs. Wrapped platform on DHL instant registered, all MyWays users can see the demand information. The user can select the delivery time and delivery line by line with their package. According to DHL, to DHL collection points in the package, the receiver and the sender after confirm the freight and delivery details, leaving everything can be completed by the mobile application tools. DHL spokesman Sabine Hartman told the CEP-Research website, the service delivery rates ranging from 3.5 to 7 euros, depending on your choice of online shopping. In theory, a single parcel delivery demand release, also not likely to find the right person to piggyback, this time DHL will deliver in the usual manner. Is that the advantages of this new model, by the volunteers in the online issue of delivery task confirmation, between man and package recipients piggybacking on the formation of interaction. Bilateral exchanges can be more accurately estimated delivery time, the delivery is more "customized packages". "DHL just provides an online trading platform, the trust mechanism based platform brings people together, and mutual reciprocity and mutual benefit." Hartmann added. The mobile phone application is particularly popular among the students. The students activities are usually concentrated in the urban city, and urban delivery need more concentrated. In addition, for the students, without changing the schedule and activities route cases, incidentally gain income is also a good choice. DHL's first test is a collaboration with Swedish outdoor company Addnature. The test shows that, Stockholm residents are welcome to this more flexible delivery methods, and make them with daily activities within the scope of the crowd is more familiar. "In the summer, with MyWays, people no matter where you are, we can all provide delivery service to them." Addnature founder Klas Berggren said, "at present the activities among the students has aroused strong repercussions, many people are very interested in this kind of mode, and individuals in the daily routine of piggybacking is environmental protection." MyWays application developers to the DHL solution and the innovation department. It is understood, this pilot project will be promoted in the end of 2013. At present, the application of Sweden in the apple online store and Google App Store downloads. MYEX Minya Express International 2013-09-24