The UK online retail sales growth slows

According to the electronic retail sales index data from IMRG Capgemini show, in July the British online retail sales over the same period last year growth of 9%, the lowest rate since January 2010, and the data show that 6-7 months sales dropped 2%, as the record of 13 years since the first negative growth.
July's sales over the same period of slower growth and before the first monthly decline in June, the annual growth rate is 20%. Online Retail Association of British IMRG explanation says, the first half of 2013 the average growth rate of 16%, exceeding the annual 12% growth expectations. However, because of the hot weather makes people go out, improve the entity shop sales, online sales growth slowed.
This proves that a recent survey by the IMRG. According to the results of the survey, 2/3 of UK retailers in July than in previous years longer summer weather has a negative impact on their online sales. The hot weather has just begun, there are a large number of businesses appear sales fell, and even some businesses also said online promotions are not enough to attract consumers to come back from the entity shop.
Despite the fall in sales, pure Internet retailers were still higher than the multi channel retailers must be high, up 13% from a year earlier, the network and the entity shop channel retailer's sales growth of 6%. But the 13% increase is still IMRG and Capgemini since the beginning of 2010, the smallest increase statistical Index digital.
Most products are year slowdown, including electrical appliances (+2%), medical beauty (+3%) and travel products (+3%), in July the average online spending fell to 72, down 15% from 2012 July.
IMRG Capgemini electronic retail sales index data shows, July, intelligent mobile phone and tablet computer "mobile business" sales of sustained and rapid growth, a growth of 129% over the same period last year, but this number has decreased significantly compared with last year. However, IMRG emphasizes, the mobile device (smart mobile phone and tablet computer) on the conversion rate of more than last year, 2.5%.
IMRG chief information officer Tina Spooner said, there is no doubt that the summer extension has adverse effect on online retailers. After 50 years in the cold spring, British people out of their homes in urgent need of sunshine also be not at all surprising. But interestingly, looks only online sales affected; mobile sales growth of 129% although growth in recent months than the lower, but the decline is not, that consumers to enjoy sunbathing at the same time also use their equipment shopping.
MYEX Minya Express International
2013-09-03