Luxemburg post renamed

As one of the technology upgrade and telecom service initiatives, the Luxemburg post has recently been renamed POST Luxembourg by P&T Luxembourg.
Since 2010, the Luxemburg Post's fixed-line services and mobile services to optimize recombinant integration, marketing services, and better provide customers a comprehensive product. The company said, from the three letters of the LUXGSM brand of "GSM" has not been able to reflect the actual service marketing scope, so it is necessary to build a new identity. Later renamed POST Luxembourg, can reflect the services provided in the name and visual identity.
Luxemburg post general manager Claude Strasser said, the name change is to completely reflect all the business department. In this process, we drafted a consistent brand architecture. The new brand reflects the spirit of the company and customer commitment. Many private clients and help enterprises to improve the level of daily life. Hope that through communication solutions to help customers, also showed that the company to the customer is responsible for the spirit and the respect for all customers. Therefore, the company hopes to build a brand to make this a special guest relations show.
The new logo color symbolizes the integration of the two major brands, especially the post P&T (yellow and green) and LUXGSM (blue). In the visual dynamic, the new logo is a reflection of the different side, not a closed circle represents the opening of the company, another enterprise that is the value of the company.
As a comprehensive brand, the original name, LUXGSM S.A. will be changed to POST Telecom S.A. for commercial use. In order to distinguish different business areas, the POST brand will be divided into POST Courrier (postal service), POST Finance (postal financial services) and POST Technologies (basic management facilities and technology platform post). Company of these subordinate group continued to allow the use of existing brands, and strengthen brand new Luxemburg post group -- POST. From the beginning of the autumn of 2013, the new logo will be used in all fields of communication. The name and the logo of P&T Luxembourg and LUXGSM will also continue to use.
MYEX min Asia International Express
2013-07-31