Large data Alibaba cross-border e-commerce reverse thinking

In 2013, the global economic crisis has taken on a new change, further increase in cross-border trade risks and uncertainties at the same time, it also brings new opportunities. Management vice president, Alibaba Group Executive Committee member Wu Minzhi said, China's export growth has slowed, the past 5 years, annual export growth of less than 10%, but the cross-border electronic commerce in China has not been any effect, but more robust development momentum.
According to statistics, in July this year, Alibaba international trading market procurement platform can direct daily received nearly 10000 pen, US $30000000 of cross-border trade orders, for two consecutive years to maintain 7~10 times buyers scale growth.
Buy direct, this was called "Alibaba interior light cavalry" innovation business, are large data background changing Chinese traditional foreign thought.
The new pattern of international trade after the financial crisis
Has been mentioned, foreign trade, people tend to think of the tens of thousands, hundreds of thousands of dollars "container" type of large-sum transactions. But the financial crisis is a global trade since the 2008 earthquake, since the financial crisis, the international market situation is changed obviously.
Alibaba international trade platform data show that, after the financial crisis, the global total purchase demand did not decrease, but turned to small batch, high frequency direction. Traditional markets of the developed countries in Europe and America as representative, significantly increase the number of buyers, the recent 3 years, the number of American buyers site increased from 2000000 to 7000000, the number of British buyers increased from 360000 to 1600000, at the same time, single order amount decreased obviously, most orders of a single amount does not exceed $30000, concentrated in the consumer products industry; Russia, India, Brazil and other countries affected by the financial crisis relatively small, its demand appears more obvious growth, mainly in the field of industrial products and raw materials.
Wu Minzhi explained, on one hand, the financial crisis has made the European and American market decline in consumption, consumption cautious, traditional overseas importers for mitigation funds chain pressure and control financial risk considerations, tend to be centralized procurement to retail purchases, long-term procurement into a short period of purchase. On the other hand, originally located in foreign trade link terminal small and medium-sized overseas buyers, wholesalers, retailers, shop operators, even to the end consumer, in order to reduce procurement costs, but also the germination of purchasing directly to the export enterprise's demand, thus forming the import a new generation of buyers, they are characterized by numerous, scattered in various corner of the world, although the single purchase amount is not big, but the frequency of purchase is very high.
According to Chinese customs data released in January of this year, China's total trade of $3866700000000 in 2012, although the slowdown in growth but. "The latest report" the development of China's electronic commerce data display, in 2011 and 2012, with small trade as the representative of the cross-border e-commerce transaction volume growth were 33% and 25%, among them, the year 2012 cross-border business transactions exceeded 2 yuan mark, far higher than the normal foreign trade growth.
Exploration of B2B electronic commerce in the new trend.
B2B electronic commerce mode early, mainly rely on mainly in China supplier to display their information on platform of electronic business affairs, overseas buyers through the platform view supplier information and makes a contrast, the inquirer to enterprises, and then transferred to the traditional trade way. In the meantime, Chinese suppliers can do is wait.
In order to adapt to the new situation, trends in Global trade in 2010, Alibaba tries to launch the "light cavalry" service, by the integration of Alibaba quality suppliers cluster of Chinese industry, then according to the overseas buyers purchase demand fast matching character. Results show that, this service can not only shorten the cycle for overseas buyers looking for suppliers, individual needs met at the same time, will also be buyers end demand for domestic suppliers, let suppliers take the initiative to adjust their production plans and products according to market demand, and even joint supply. For example, a buyer from Mexico to bring tissue paper orders of $5000000 to the Guangdong Jiangmen suppliers, suppliers and factories, the hype.
In fact, the global purchase demand to small batch, high frequency direction, making the "light cavalry" that e-commerce services new compared to the traditional trade mode highlights the advantage gradually, according to Alibaba data shows, 2012, the platform vendor received a total of more than $4500000000 in orders, and this year is expected to exceed $20000000000.
"Big data light cavalry" upgrade
In 2008, Alibaba had predicted the global economic crisis, when Alibaba holds the 30000000 small and medium-sized enterprise inquiry and order. But the question now is, how should the small and medium-sized enterprise to grasp the dynamics of international trade every day.
"Data, and must be many based on transaction data consisting of large data", Wu Minzhi expresses, Alibaba ten years ago in a lack of information age, information through the Internet to help customers to express, in both parties find value point, enhance the business effectiveness. But now, information has not become one of the most important bottleneck, even to the proliferation of information age, so Alibaba must deep down, by buyers and sellers to share data, digging out the most effective information. Prior to this, in the area of electronic commerce, because of international trade has a special trade form, over the years has not formed the depth of accumulated data.
A team of "light horse" may have no