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According to the statistics of IMRG, the UK online shopping promotion package business growth, by 2017, the number of British online shopping package business will grow by 70%. According to the statistics report IMRG, boosted by the cross-border electronic sales, by 2017 the British electronic package volume will increase to 2200000000. In 2012, the package volume of UK electronic retailers and consumers into 1300000000 parts (including returned to the retailer package). IMRG communications director Andy Mulcahy said, the next few years, online retail business in the UK will be rapid growth, which drives the package volume growth. Expected by 2020, Europe nearly 1/3 online shopping orders will come from cross-border business field. Online shoe business initially in the UK as the center, to provide satisfactory service for domestic customers. However, the next ten years will be rapid growth in cross-border business, goods storage, management, monitoring and other fields to achieve the global customer satisfaction. With the rapid development of cross-border trade, customers the most attention is the reliability of order fulfillment. Such as, horse meat scandal brought negative influence to the international supply chain image. For retailers, standard supply chain can well manage cross-border business. But in order to cope with the business growth and expansion of international business, retailers need to build effective supply chain, in order to increase profits and improve the customer experience. MYEX min Asia International Express 2013-05-28