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Recently, European postal services meeting held in madrid. The meeting of states postal operators to maintain traditional mail service, or to carry out discussions to the new business e-commerce, small and medium-sized enterprises and the digital services and market transformation, and focus on e-commerce strategic planning. Such as the Estonia Post plans to develop the electronic services and e-commerce, hope to achieve rapid growth in a highly digital the Baltic Sea region. In 2012, the Hungarian e-commerce growth rate was as high as 40%, but online shopping sales accounted for only 1.5% of total retail sales. Therefore, the Hungarian post launched online parcel service for the electronics retailer, and the gas station as the network package delivery pilot. A International Post Corporation marketing director pointed out that the European Union, cross-border delivery network electronic package group (E-Parcel Group) the strong growth momentum in 2012, cross-border priority parcel traffic growth of 10.7%, currently has 29 member. Following the successful launch of the return service, will further strengthen the low value goods searching and tracking service. International Post Corporation plans to quality evaluation of mail delivery quality evaluation system of UNEX applied in small business. The international famous consulting company Accenture at the meeting on the postal industry transformation is proposed. Accenture believes that, in the mail, postal industry will have to through the innovation management, business expansion, reduce cost, increase slowed to income, profits decline. Practice shows that some of the operators, product innovation and adjustment of pricing and other measures can improve profitability, but still no effective model for digital mail "strategic" business, the need to explore and meet the needs of consumers and the two-way mail industry value orientation. In the parcel market, postal operators with the growth trend of electronic business, and actively develop mobile technology scheme, cross-border delivery scheme and a simple return service, but also faces challenges such as retailers to distribution. MYEX min Asia International Express 2013-04-23