The Swiss postal cancellation customized daily project

Recently, Swiss post canceled plans to launch the customized daily project. The customized daily " newspaper " from 2011 December to accept the market test, the subscribers may be from different national and international newspapers to select different content to be compiled into a newspaper, and then print, mail.
Swiss post has on the project with 11 national and international publishers cooperate. The custom of the newspaper over night in the Hrkingen mail processing center for digital printing, in the very next day morning newspaper subscriptions can be delivered to the main city of switzerland.
" My newspaper " as a kind of hybrid mail products, integration of the entity information channels and electronic information channels, the digital information into the entity of mail delivery, and then. Customers anywhere in the world can subscribe to the electronic edition customized daily.
Swiss Post said, when tested, the number of subscribers to fail to achieve the anticipated. Due to customer demand does not reach the market test, Swiss post to terminate the project.
MYEX Fujian Asia International Express
2013-01-04